Campaign Kokh- Pehla Kadam!


दुनिया का पहला प्रेम माँ ही तो होती है, सबसे कीमती वरदान माँ ही तो तो होती है, धरती पर ईश्वर की कहानी माँ ही तो तो होती है,प्रकृति के सौन्दर्या का पहला उपहार माँ ही तो तो होती है, ख़ुशियो के अनमोल खजाने की राह माँ ही तो तो होती है, प्यार और डाट का खट्टा मीठा खेल माँ ही तो तो होती है. गैरो के दुनिया मे अपनो का एहसास माँ ही तो तो होती है

Losing a wife and a mother to maternal death (the death of a woman, while pregnant) can leave a family devastated. A mother’s death is a tragedy in and of itself, but it also unravels families and communities. Her death jeopardizes the lives of a surviving newborn and any other children she may have, as well as their likelihood of receiving healthcare and education. Her death makes it harder for the family to obtain life’s necessities and escape the crush of poverty. If we can ensure a safe birth, we’re one step closer to ensuring healthy as well as economically secure families and communities. A mother is the one who keeps the child in her womb for 9 months, takes care of it and even risks her own life to bring the little soul into this world. The alarming level of maternal mortality in INDIA forces us to re-think our inability to save our mothers.  Does she not have the right to see the child, she kept in her womb for 9 months, grow?

Despite being a progressive nation, even today, girls are forced to marry at a young age when their bodies are not completely ready to undergo the process of conceiving a baby. Why are we failing to take proper care of our mothers and forcing them into the jaws of death? Why is it so that the mother counts her last breaths as her baby counts his first? If the world has progressed so much in technical and medical fields, why is it that we are still losing out mothers to the perils of pregnancy?

According to the WHO, ‘Maternal death is the death of a woman while pregnant or within 42 days of termination of pregnancy, irrespective of the duration and site of the pregnancy, from any cause related to or aggravated by the pregnancy or its management but not from accidental or incidental causes.’

Although the National MMR level in India has come down from 327 per 100,000 live births in 1999-2001 to 212 per 100,000 live births in 2007-09, registering a decline of 35.2% over a span of eight years, it still remains high. We should pledge to bring this number down to Zero because our mothers don’t deserve to die. For all our mothers. For those who show up at work with milk stains on their dress and diapers in their handbags. For those mothers who cannot restrain tears from trickling down their cheeks when they hold their babies for the first time in their arms; and for the mothers who give birth to babies they could never see. For the mothers who yell at their kids who clamour for ice cream before dinner. For the mothers who defy all odds just to watch her kid perform and repeat to themselves “That’s my child!!”For all the mothers who read “Goodnight, Moon” twice a night for a year, and then read it again. “Just one more time.”For the mothers who taught their children to tie the shoelaces even before they started going to school. For the mothers who incontinently turn their heads when they hear the word “Mom”, even though they know that their kids are nowhere around. For the mothers who silently shed tears for their children who have gone astray. For all those mothers whose heart aches to watch her son or daughter disappear down the street, walking to school alone for the very first time.

For all the loving and caring mothers – Let us pledge for no maternal deaths and lots of maternal love.





Naya Sawera in regard of this issue has launched a new campaign namely ‘CAMPAIGN KOKH-PEHLA KADAM’. Under this campaign NS has taken the initiative to help such needy mothers across Jaipur by providing them access to skilled care before, during and after they give birth We have planned to supply them the right nutritious food which will help in keeping the mother and the baby in the pink of health. Educate and empower women and girls about maternal health issues.  Educated and empowered women can lead healthy lives and can lift their families out of disease and also provide the medicines prescribed to them by the concerned doctors. If we get enough support in this campaign of ours we are also planning to set up centres near various slums where doctors could come and check the women on a regular basis..We expect that our efforts will result in strengthening of maternal health-care system and communities mobilized and educated to get the deliveries done in birth clinics because if some complications occur the professional doctors will be able to handle the same. We aspire to make child and maternal survival a core national and global health concern.

Let us have a look at the MATERNAL MORTALITY State in Rajasthan.


Rajasthan is one of the states with not so good health indicators. Majority of the health indicators are bad in comparison to the national average. For example, the maternal mortality ratio in India is 212 maternal deaths per 1,00,000 live births. But in Rajasthan, it is 318 maternal deaths per 1,00,000 live births as per the SRS figures of 2007-09



Rajasthan, the largest state in the Republic Of India (By Area) witnesses’ one of the highest rates of maternal mortality in the country. The lack of awareness among women about the importance of antenatal care (ANC) and postnatal care (PNC), inadequate infrastructural facilities and a lack of skilled professionals to extend required medical assistance during pregnancy and delivery, are some of the reasons for high occurrence of maternal deaths in the state.

Bundi district in Rajasthan is amongst the worst affected districts, with a very high rate of MMR. In order to address this problem, the district administration designed the High Risk Pregnancy Tracking System in April 2011 to identify women undergoing difficult pregnancies and ensure that they are provided with adequate and timely pregnancy related healthcare facilities so as to avoid any complications during delivery.

Rajasthan’s maternal and infant mortality levels are very high and repeated childbirths are seen as an insurance against multiple infant and child deaths. Vast numbers of people cannot avail of services even when they are available, due to problems of knowledge and access

ANNUAL HEALTH SURVEY 2011-12 has presented the following Graph after studying MMR in Rajasthan. This graph details MMR in various cities of Rajasthan and this clearly shows that MMR remains high in Rajasthan despite various schemes and efforts launched by the Government.